Reusing the old in visual communication

Notes and concepts from Creative Arts Today (pages 128-9)
  • Retro designs in fashion
  • Re-emergence of old technologies such as letterpress, screen printing and Kodak-style photography
  • Revival of crafts such as knitting
  • Over-reliance on much used ideas and design can transform them in clichés
  • Re-use in new messages of well-known images for their semiotic power (examples: British wartime recruitment poster by Alfred Leete, ‘Your Country Needs YOU’, 1914. Representation of Che Guevara by Jim Fitzpatrick, 1968)

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