Past, present and future in visual communications

Introductory notes and concepts to Project 4 – TIME AND PLACE

(From Creative Arts Today, pages 126-7)

  • Project 4 is about how past, current and future designs interact with one another.
  • The here and now drives visual communications and contemporary culture.
  • Newness can translate itself in a change of style, a new fashion, or in how communication itself changes and is considered
  • Examples: relative newness of social media and use of computers – website renovation through creation of new ‘skin’ on old structure – rejuvenation of old ideas through new technology – online newspapers versus traditional ones
  • Cyclical reinvention of well-established ideas and resurgence of styles
  • Attention to shifts in consumer behaviour, changing tastes and new ways of communicating






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