Exercise 1 of the first project asks to find examples of visual communications differentiated by purpose. The purpose areas identified are six, as I mentioned in my latest post.
Some examples in advertising:
I think this is a fun and effective example of a Ray Ban ad at a harshly sunlit bus stop, there seems to be no better place for it!
Another smart and humorous advertisement, this time for Bic
In the two examples below persuasive visual communication is used in social campagning:
Against plastic pollution
In this case information are delivered together with advertising
Visual instructions on how to indicate movement in animation
3 IDENTITY DESIGN
Logo, brand and corporate identity of Enel, Italy’s largest power company
A very young furniture company in Mexico City, which started online and recently went also bricks and mortar
Examples for the other three purpose areas will follow in the next post.