Exercise 1 – Identifying visual communications – Part ONE

Exercise 1 of the first project asks to find examples of visual communications differentiated by purpose. The purpose areas identified are six, as I mentioned in my latest post.


Some examples in advertising:


At: http://theultralinx.com/2016/01/23-excellent-examples-of-creative-advertising/

I think this is a fun and effective example of a Ray Ban ad at a harshly sunlit bus stop, there seems to be no better place for it!

Another smart and humorous advertisement, this time for Bic

Related image

At: http://cargocollective.com/BrianOles/BIC-Pens

In the two examples below persuasive visual communication is used in social campagning:

Against plastic pollution

At: http://www.upworthy.com/what-goes-in-the-ocean-goes-in-you?g=2&c=gp1

Against smoke

At: www.luerzersarchive.com/en/magazine/print-detail/mccann-healthcare-worldwide-japan-inc-46499.html


In this case information are delivered together with advertising

At: https://www.behance.net/gallery/4174119/Packaging-Yogurt-Nespresso

Visual instructions on how to indicate movement in animation

Preston Blair

At: http://animationresources.org/instructiohttp://www.animationresources.org/pics/pbanimation27.jpgn-preston-blairs-advanced-animation/


Logo, brand and corporate identity of Enel, Italy’s largest power company

At: https://pinthemall.net/pin/56af5737f2389/

A very young furniture company in Mexico City, which started online and recently went also bricks and mortar

At: https://youtu.be/rrabzAf74ng


Examples for the other three purpose areas will follow in the next post.


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